PROJECTS
Web
We're all searching for answers.
Deep, huh? OK, but seriously... First, your prospect has to find you. Then, they have to like what they see enough to take action. It's the perfect marriage of multiple skill sets that rarely overlap. Think cross-discipline, or you'll miss out on amazing opportunities.
Ads
Meet them in the moment.
Does it stand out in the context of where it's being seen? Does it speak to that person's sensibilities? In. That. Moment? It better. Then track performance, adjust, repeat.
Better yet, deploy personalization at scale. That's when the magic happens.
Collateral
Every copy block is an opportunity.
Virtually anyone can write words to fill in a design. But if you're hiring a creative professional who also serves as a partner in your success, the actual words are the end result of a strategy – one that is rooted in solid research and an unwavering focus on achieving that communication's business objective.
Don't avoid the subject.
OK, so the designer on this one didn't understand emails yet. But let's look past that cuz the final series performed like a boss. The SL piqued curiosity with "Is your vacation covered?" And cheap insurance flew off the proverbial shelf.
I also threw in a CRM example just to show legit email design. Thanks for bearing with me ;)
Outdoor
A commuted sentence.
Quick! Your reader just flew by at 60+ MPH. Unless, of course, they're in Orlando and it's convention season.
Long form
Bring your reader along with you.
Even a marathon can be a series of mini sprints. Here are a few blog and editorial samples that I concepted, wrote and directed the visual approach.
Direct
Get their attention.
Sometimes precision targeting is least expected when it's something they can hold in their hands. These concept-to-deployment projects were highly targeted communications sent directly to key decision-makers.
Video
Make 15 seconds count.
This is a short promo I scripted, directed and co-produced for GSTV (gas station television).
Audio
Make it memorable.
I scripted, sourced talent and directed the kids to create a campaign based on the tagline the client wanted to go with. These targeted families attending Orlando Magic games.