BACKGROUND
DNA
In the 6th grade, the kids voted me most likely to become a writer. For fun, my brother and I would record spec radio spots on an old, disco-inspired cassette recorder. My brother took the TV route, I took the marketing route. Since then, I've learned a lot of neat tricks to help businesses make money. You won't always see me, but I'm back there, behind the curtain, making it rain.
Night/Day
Side Hustle
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Copywriter/Creative Director/SEO Strategist
9/2000 – present
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In addition to my day job, I provide behind-the-scenes creative strategy and direction, copywriting, search engine optimization (SEO) and other creative services to select clients nationwide on my own time. I offer experience with a broad range of creative initiatives, including video, collateral, web, SEO strategy and implementation, email, social media engagement, instructional design and more.
Highlights:
• 99% of my clients are referrals.
• Ability to quickly engage at any phase, from brainstormer to fixer.
• I make agencies and designers look like superheroes.
• Continually contribute to award-winning campaigns and initiatives.
• Never missed a deadline. That's right, I said it.
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Career
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Creative Director
10/2018 – present
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Content Marketing Manager
4/2015 – 10/2018
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Copy Lead and/or Associate Creative Director
5/2000 – 3/2015
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Freelance Creative
10/1998 – 9/2000
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Graphic Designer
12/1997 – 10/1998 ​
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Copywriter
9/1995 – 10/1997
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Skills
Marcom Strategy
Concept Development
Creative Direction
Copywriting & Editing
Content Development
Search Engine Optimization (SEO)
Social Media Engagement
User Experience (UX) Direction
Video Scripting and Development
Email Marketing
Brand Development
Awards
American Advertising Federation:
Multiple Addy Awards
Graphic Design USA:
Multiple American Inhouse Awards
Printing Association of Florida: Multiple Florida Print Awards, including Awards of Excellence and Judges Awards
American Resort Development Association (ARDA):
ARDY Award, Video Production
ARDY Award, Newsletter (Print)
ARDY Award, Brochure (B2C)
International Associate of Business Communicators (IABC):
Multiple Bronze Quill Awards
MarCom Awards
"Most Likely to Become a Writer"
Mrs. Rusk's Home Room Class
(not exhaustive, and in no particular order)
Formal Ed.
Degree
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Bachelor of Applied Arts and Sciences
University of North Texas
Majored in English with a double minor in Sociology and Social Work. Trained to become a versatile, effective writer. Heavy coursework in Sociology and Psychology, providing the underpinnings of what would become target-focused marketing practices. Met and began cultivating my long-term relationship with Microsoft Word.
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Certifications
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Technical Writing
University of North Texas
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SEO Copywriting
SuccessWorks
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Content Marketing
HubSpot Academy
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Email Marketing
HubSpot Academy
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Inbound Marketing
HubSpot Academy
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